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04 February 2014

Adelaide's New Tourism Ad

Incoherent; Boring; Unintelligent

Following the successful ads for Kangaroo Island and the Barossa, this latest offering from KWP lacks forethought.

The video, although beautifully recorded, is incoherent.

Titled Adelaide. Breathe; it focuses esoterically on Adelaide landmarks that locals know, but potential visitors would not have a clue about, and I doubt, would induce them to come here.

The sound track with a local performer uses a remake of INXS' 'Never Tear Us Apart', and, although hauntingly beautiful, it seems more like a promo for a coming TV show.

Watch it and make your own opinion....

Adelaide. Breathe

My Opinion = 4/10

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