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Sheeple




21 January 2014

Aussie cooking app races up the charts

The Cook app now has 650,000 members.

Australians' love of food and design has proven the perfect mix to help the new local app 'Cook' rise up the iTunes charts.

A personalised recipe book handed down through generations is the kind of gift any cook treasures, so its no surprise the Aussie app 'Cook' is finding a permanent home in the world's kitchens.

In its first three weeks Cook was downloaded 500,000 times, now has 650,000 members and is aiming for 1 million early this year. It includes more than 150,000 recipes from celebrity chefs and regular cooks.

The new iPad app, launched in September, lets you store, create and share recipes with friends, plus it's got a whole lot of inspiration for new meals. Case in point, Byron Bay Cookie Company's Triple Choc Fudge Cherry Cheesecake.

Our friends @ByronBayCookies kindly donated the best cheesecake recipe ever! Find it in @thecookapp #ByronBay pic.twitter.com/azEyXYhdBi
Cook (@thecookapp) December 29, 2013


Or perhaps you'd prefer Oreo Waffles?

Sooooo want this!!! Oreo Waffles via @thecookapp http://t.co/A6XUkhTFHT pic.twitter.com/9B2eailX5f Kyle Legg (@kleggy) January 3, 2014


Cook also has got the potential to curate the kitchens of the world or at least take you on a culinary tour of the world from your own kitchen.

Wondering what else Canadians eat aside from maple syrup, open Canada.

Want an American recipe? No problem, flick open the United States cook book.


The Cook app founder, digital designer Jodie Mule was inspired by a love of food, but also by the loss of much-loved family recipes.

Cook founder Jodie Moule with daughter Darci.

She said she wanted her children, Darci, 5 and Blake 6, never to experience the disappointment of losing a family recipe, as she did when her Gran passed away.

At the heart of it, we wanted to preserve family memories and history that is tied up in food, Ms Moule said.

Too many family members keep things in their head and never write it down; times are changing and the old ways of learning from one generation to another in the kitchen doesn't happen as easily when we often live so far removed from our families, often other cities or countries.

Ms Moule’s own favourite recipe on Cook is a breakfast smoothie she created in an effort to eat healthier.

The app was called a Food and Drink 'essential' by Apple, features in 250 app stores around the world and has contributions by Neil Perry, Guy Grossi, Luke Mangan, Maggie Beer and Matt Moran.



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