News & Current Affairs
04 February 2014
Adelaide's New Tourism Ad
Incoherent; Boring; Unintelligent
Following the successful ads for Kangaroo Island and the Barossa, this latest offering from KWP lacks forethought.
The video, although beautifully recorded, is incoherent.
Titled Adelaide. Breathe; it focuses esoterically on Adelaide landmarks that locals know, but potential visitors would not have a clue about, and I doubt, would induce them to come here.
The sound track with a local performer uses a remake of INXS' 'Never Tear Us Apart', and, although hauntingly beautiful, it seems more like a promo for a coming TV show.
Watch it and make your own opinion....
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My Opinion = 4/10
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